Marketing Communication Manager

The Marketing and Communication Manager will be the person who oversee the marketing and communication of all Properties and F&B brands. While working closely with the management team, F&B, and Sales and Marketing, the role would be to develop a strategy to keep our brands visible, to increase the engagement on each platform and convert campaigns into revenue.

1. Marketing and Collaterals

• Responsible for leading Marketing activities to ensure development, implementation and monitoring of the Marketing strategy that will raise brand awareness and drive traffic to the outlets. Ensures that the properties and F&B brands are presented in a consistent way with specifications set by the brand’s owners.

Responsibilities includes:

• Plan, execute and manage marketing activities for all outlet.
• Create and design collaterals and eDM to support marketing activities.
• Edit and proofread copy as needed
•  Coordinate with team for photoshoot and content creation as needed.
• Coordinate with design team to create artworks that are aligned with branding for each online platform.
• Key person for any third-party promotion (if any)
• Help managing the company’s digital platforms with attractive writings that are clear with a distinct tone following each brand’s identity
• Collaborate and work with our sales team and technical team, as well as external influencers and industry experts to produce relevant content that meets the needs of the company.
• Work closely with operation team to seek new content that supports their business needs
• Research social media trends and inform management of changes that are relevant to the company’s marketing activities
• Simultaneously manage multiple marketing and communication projects including strategy development
• Able to assist sales team with sales engagement, content, and outreach

2. Public Relations

Implement media and public relations strategy together with head office support to ensure our brands remain visible in the press, and popular amongst key opinions leaders

Responsibilities includes:

• Contact and invite media for review, product launch, etc…in exchange of coverages
• Contact and invite relevant KOL to give exposure to our brands with their respective audiences
• Help draft press release when needed
• Answer to press enquiries and coordinate with relevant department (operations, photographers) to provide the necessary collaterals.
• Prepare materials for the media, and PR Reps
• Prepare the itinerary for media and fam trip
• Escort media and influencers if needed during their media visit or fam trip
• Media Clipping
• Follow up media coverage

3. Online Retail

Support online retail business by developing branding and packaging for each new items together with graphic design team, help develop content to promote each items together with operation and customer experience team.

Responsibilities includes:

• Create logos and packaging for existing and new items to be put on the platform together with the design team
• Maintain website and upload new products / contents
• Help set up a calendar of special occasions and marketing campaigns that support the sales target
• •Arrange promotional campaigns to support the sales target

4. Website

Support the development and maintenance of each of our brands website, so that they always stay up to date with the latest information.

Responsibilities includes:

• Upload new pictures whenever needed
• Upload latest menus whenever needed
• Optimize booking platforms so that it is easy for guests to book our experiences.
• Ensure that our website always come up top of the page for related searches.

• Thai nationality
• 3 – 5 years of experience in a similar role
• Bachelor or Master degree in business, marketing, journalism, public relations or related major
• Fluent in Thai and English
• Knowledge on basic digital marketing, social media management
• General knowledge or basic skill on easy graphic design is a plus
• Strong network (influencers, agencies) is a plus
• Good attitude, positive thinking, great team player, ability to multitask